Problem
How do you differentiate a tissue box? Our challenge was to create a product that would appeal to young children and their parents, to create a line extension that would give consumers a reason to buy an extra box of tissues. To keep the product affordable hand packing was not an option: the product had to be produced on an automated line.
Solution
The solution speaks for itself. The strong visual appeal of the graphics and the novelty of the die cut design elements give the product an extra dimension via the unique pop out elements. The packaging is functional and fun: as much a part of the consumer offer as the product it contains.
Outcome
A delighted client and a successful new product launch.
